Brands and Consumers: 2021 And Beyond | ISA To Hold Webinar With ABP Network And FPJ

<p>As the world went under lockdown due to the coronavirus pandemic, it is evident that consumer behaviour has gone through a paradigm shift. Owing to that, it has posed new challenges for brands who are always keen to tap consumers with their changing behaviour.</p> <p>In order to understand the strategies devised by top brands to tackle the challenges of this global pandemic and look beyond, the Indian Society of Advertisers (ISA) in association with Free Press Journal (FPJ) and ABP Network is organising a webinar &lsquo;Brands and Consumers: 2021 and Beyond&rsquo;.</p> <p>This will be a two-part unique webinar series and will be addressed by the best marketing minds from across industries. The first session is slated for February 24 and it will focus on manufacturing, while the second session will be held on March 3 and will focus on services.</p> <p>Sunil Kataria, ISA Chairman stress on the fact that after COVID-19 induced lockdown it is important to review consumer behaviour. &ldquo;The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all brands and consumer behaviour. It&rsquo;s the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term," Sunil Kataria said.</p> <p>"Over the years, ISA has been organising knowledge seminars and webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2 part webinar series focuses on the issue most of us are facing: Brands &amp; Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors," Sunil Kataria added.</p> <p>&ldquo;This session will be significant to all advertisers and marketers who want to strategise the future course of actions for their brands,&rdquo; Abhishek Karnani, Director, The Free Press Journal said.</p> <p>The session on 'manufacturing', which is to take place on February 24, <span style="font-weight: 400;">will be moderated by </span>Sunil Kataria<span style="font-weight: 400;">, ISA Chairman and CEO &ndash; India &amp; SAARC, Godrej Consumer Products Limited. He will be in conversation with </span>Anil Viswanathan<span style="font-weight: 400;">, Senior Director - Marketing (Chocolates), Insights &amp; Analytics, Mondelez India Foods Pvt. Limited;</span> Anuj Poddar<span style="font-weight: 400;">, Executive Director, Bajaj Electricals Limited;</span> Gauravjeet Singh<span style="font-weight: 400;">, General Manager &ndash; Media (South Asia), Hindustan Unilever Limited; </span>Shashank Srivastava<span style="font-weight: 400;">, Executive Director, Maruti Suzuki India Limited; and </span>Suparna Mitra<span style="font-weight: 400;">, CEO - Watches and Wearables Division, Titan Company Limited.&nbsp;</span></p> <p><span style="font-weight: 400;"><br /><img src="https://ift.tt/2NL0vAr" /></span></p> <p><span style="font-weight: 400;">The second session, which is to take place on March 3, on &lsquo;services&rsquo; will be moderated by </span>Narendra Ambwani<span style="font-weight: 400;">, ISA Executive Council Member and former MD Johnson &amp; Johnson. This session will have names like</span> Abraham Alapatt<span style="font-weight: 400;">, President and Group Head-Marketing, Service Quality, Financial Services &amp; Innovation, Thomas Cook (India) Limited; </span>Ajay Kakar<span style="font-weight: 400;">, Chief Marketing Officer, Aditya Birla Capital; </span>Mohit Kapoor<span style="font-weight: 400;">, Group Vice President -Advertising &amp; Innovations, Jio Platforms Limited;&nbsp; </span>Rahul Karthikeyan<span style="font-weight: 400;">, Director - Marketing, Upgrad Education Private Limited; and</span> Ravi Desai,<span style="font-weight: 400;"> Director, Mass &amp; Brand Marketing International, Amazon India.&nbsp;</span></p> <p><span style="font-weight: 400;"><br /><img src="https://ift.tt/3qDw79P" /></span></p> <p><span style="font-weight: 400;">The knowledge partner for the webinar organised is Mogae Media and Laqshya is the outdoor partner.</span></p> <p>One can catch the webinars live from 5 pm onwards on February 24 and March 3 on the YouTube channel of the <a href="https://www.youtube.com/watch?v=7R860n9KH04&amp;feature=youtu.be" target="_blank" rel="noopener">Free Press Journal</a> and <strong>ABP Live</strong>.</p> <p><strong>FIND THE LINK FOR THE WEBINARS HERE:</strong> <a href="https://youtu.be/7R860n9KH04">https://youtu.be/7R860n9KH04</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p>

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